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UNICEF and the children it supports to benefit from innovative approach to fundraising.
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Frank Keane BMW customers offered opportunity to support vulnerable children.
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UNICEF Ireland choose BMW i brand due to exemplary ‘green’ whole vehicle life credentials.
It is with a common vision that UNICEF Ireland and Frank Keane BMW have today announced a partnership that will drive a better and brighter future for our children.
As part of a new affiliation with UNICEF Ireland, Frank Keane BMW presented five BMW i3’s to support the organisation in raising much-needed funds and awareness in Ireland for the provision of humanitarian aid to children in developing countries. For UNICEF Ireland, the partnership represents an innovative way to keep fleet costs to a minimum, achieving emission-free mobility.
This announcement coincides with Frank Keane BMW becoming an official BMW i Agent and marks a new chapter in the company’s 50th year of association with BMW.
So, in addition to presenting five vehicles, BMW Frank Keane have committed to supporting UNICEF Ireland by donating €15 to UNICEF for every new car purchased and up to €5 for every service. Each customer of the Blackrock and Naas Road branches will also be given the opportunity to match the donation.
Frank Keane BMW has agreed to supply the fleet at below market rates in recognition of UNICEF’s important work. One of the key reasons BMW i was chosen by UNICEF Ireland as the most suitable vehicle partner is due to BMW Group’s approach to environmental and social sustainability throughout entire life cycle of its cars from start to finish as it is takes more than just zero-emission motoring to drive sustainable change in the world.
This approach includes everything from the extraction of raw materials and manufacture, through usage to recycling, in order to take account of all environmental aspects. For example, up to 95 per cent of the BMW i3 is recyclable and the manufacturing process of the BMW i3 is from green power such as wind turbines and one of the world’s largest hydroelectric plants. In fact, the BMW Group have consistently been the automotive sector leader or the Dow Jones Sustainability Indexes (DJSI). The BMW Group is also the only one of the three automobile manufacturers listed to feature in the renowned index every year since 1999.
“UNICEF Ireland is constantly seeking new and innovative ways of helping children, this partnership is an excellent example. UNICEF is 70 years in operation, while Frank Keane BMW is celebrating its 50th Anniversary – together we will use the skills and knowledge we have acquired in our respective fields to achieve breakthrough change for children”, said Peter Power, Executive Director, UNICEF Ireland.
Frank Keane BMW, who recently celebrated its 50th year of association with BMW is now embarking on expansion as a BMW i Agent. Dedicated sales and servicing facilities for BMW i models, including the i3, i8 and iPerformance models have been established at the Naas Road and Blackrock locations.
“We are excited to be embarking on a new chapter with the BMW i brand and the partnership with UNICEF who are leading by example. This fleet of i3’s will provide emission free driving with a pure electric range of 130kms in real-world driving conditions and will certainly be eye catching on our roads” said Mark Bradley, Head of Business at Frank Keane BMW.
For more information about Frank Keane visit http://www.frankkeanebmw.ie or information about the i3 visit: https://www.bmw.ie/en/all-models/bmw-i/i3/2016/range-charging.html.
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Notes for Editors
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
www.press.bmwgroup.com/ireland
UNICEF Ireland
UNICEF is the United Nations’ organisation for children. It was established in the aftermath of World War II to help refugee children. Today UNICEF fights for children’s rights and promotes the well-being of every child, in everything we do. We work in 190 countries taking practical action to help all children, focusing special effort on reaching the most vulnerable children. UNICEF has been in operation for 70 years. UNICEF began operating in Ireland in 1962.
For further information please contact:
Laura Condron | Corporate Communications & Events Manager BMW Ireland | 086 047 2953 | Laura.Condron@BMW.ie
Aedín Donnelly | Communications and Media Manager for UNICEF Ireland | 01 809 0281 | 085 1395272 | aedin@unicef.ie
